
A little bit about Carmel...
Coach. Counsellor. Conversation-starter.
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I’m Carmel — the human behind Frog Jump. With a background spanning business, education, public relations, and counselling, I bring a rich (and slightly unconventional) mix of experience to the coaching table— from managing projects and working alongside businesses, to creating a space for curiosity and thoughtful change.
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Whether you’re stuck at a career crossroads or feeling stretched in your business, I don’t hand out answers — I ask the kind of questions that help you find your own. The real kind. The uncomfortable-but-worth-it kind. The ones that reveal what’s holding you back and what’s ready to move forward.
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Because here's the thing: meaningful change takes effort. But if you're ready to do the work, I'm here to walk alongside you. My coaching blends real-world experience with a strengths-based, person-first approach. No quick fixes. No cookie-cutter strategies. Just a curious, creative, and thoughtful process designed around you. And yes, sometimes there are frog puns. (You’ve been warned.)
Whether we’re working through business strategy or career clarity, it all starts with mindset. Because when your head’s in the right place, your feet follow.
"You have brains in your head, you have feet in your shoes, you can steer yourself any direction you choose." Dr Seuss
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So — ready to leap?
Awards
Business: Worms Galore
WA Recycling and
Waste Reduction Award (1999)
Non-Metropolitan Winner
South West 3R Award (1999)
Research & Development Grant Winner
WA Recycling and
Waste Reduction Awards (2000)
Education & Promotion Finalist
Project Start-Up
Esperance Bag
Smart Program
Keep Australia Beautiful Plastic
Bag Reduction Awards (2006)
WA State Winner and
Australian National Winner
Education
NAIDOC Award (2009) for
New Innovative Program catering to
indigenous primary children - an
Aboriginal Education Zoo Program.
A little bit about Rupert D Frog...

Why “Frog Jump”? Well, it goes way back.
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My nickname at school was Frog. Why? Could’ve been the big, wide smile. Might’ve been the long, leapy legs. All I know is, it stuck — and when it came time to name my business, Frog Jump felt like a natural fit.
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It’s part me, part mission: helping people move forward in leaps and bounds — something I’m sure you’re toad-ally in tune with.
We even ran a “Name the Frog” competition! Among ribbiting entries like Jeremiah, Lily, Robert, Phileas Frog, and Poirot… Rupert was crowned. And he’s been my trusty sidekick ever since.
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Love a frog pun or two?
You’ll fit right in. Come say hi to Rupert on socials.

